What do you do when you realize (last minute) that you have absolutely nothing planned for your kid’s spring break? You make a fake camp, of course. And as a design mom… naturally, it’s going to be fully branded.

With two weeks off school, I needed a way to keep each day exciting for my son. Enter Camp Fire — inspired by his love of flames, skulls, and all things rock-and-roll. Each day had a loose itinerary with a mix of learning, crafts, outings, and family time. We even had Camp Fire posters hung up around the house and a personalized notebook to match.

Creating the logo and poster series to get him hyped was not only a blast, it also let me flex some creative muscles I’d love to use more often. Bonus: it kept the “I’m bored” complaints to a minimum. goes here