Nucor needed a refreshed look that truly put the cold in Metl-Span Cold Storage. We brought that to life through cool-toned blue overlays, icy imagery, and a clean, refined layout that made the content feel both digestible and elevated.

One of my favorite details was incorporating existing structural drawings as a subtle texture throughout the brochure — an understated nod to Nucor’s deep expertise in the category.

This project was created in collaboration with, and under the direction of, Todd Aldridge.