The Art Strollers
A visual identity that welcomes mamas & babies into creative spaces.
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The Art Strollers is a new initiative from the art team at Sommeta, designed to give new moms a welcoming space to explore art with their babies through guided gallery tours. To bring this thoughtful program to life, a vibrant and memorable brand identity was essential.
I drew inspiration from playful baby visuals, like soft colors and whimsical shapes, paired with refined elements of historical art, such as elegant fonts and classical imagery. The result is a brand that feels both approachable and elevated.
In addition to creating visuals for social media, print, and digital platforms, I designed a set of custom stickers. These are included in sensory bags given to each parent, offering little ones something to explore while taking in the art around them.
