Visit North Carolina

During my time at Luquire, I had the privilege of working on their largest client, Visit North Carolina. In various roles, I contributed to many aspects of the tourism organization, gaining invaluable experience along the way.

Key Contributions: Social media content & planning, Salesforce email design, web design, campaign concepting & production, as well as creative support for conferences and other initiatives.

Client
Visit North Carolina

Agency
Luquire

Year
2020-2024

For Real, Visit NC Merchandise

I had the exciting challenge of envisioning merchandise for the For Real, Visit NC campaign — bringing together visuals from all three regions, playing with North Carolina’s iconic shape, and experimenting with typography and placement. While these designs never made it to production, the creative process was a blast, and I loved crafting pieces that truly captured the spirit of NC in a new way!

Print Ads

Get Back to a Better Place campaign

As travel became safer, people were ready to get back to a better place both physically and mentally. As part of the ‘Get Back to a Better Place” campaign, we created ads to be circulated in newspapers statewide. Using comic characters in mundane, covid-era situations, we showed how escaping to the natural beauty of North Carolina is exactly what everyone needs.

CW: Hadley Hopkins
GCD: Jon Cain & Margaret Bond
Illustrators: Joey Ellis & Dustin Harbin

Husband: “Honey, there’s nothing left to improve…”
Wife: “Except the view.”

A yoga instructor says “Now close your eyes and go to your happy place.”