Charlotte Sports Foundation
The Charlotte Sports Foundation is a nonprofit that puts Charlotte on the map through major sporting events like the Duke’s Mayo Classic, Ally Tipoff, and more. While at Luquire, I partnered with their team to bring these events to life by creating campaign themes for the DMC and DMB, as well as rolling out years’ worth of production work across digital ads, print, OOH, and beyond.
Client
Charlotte Sports Foundation
Agency
Luquire
Years
2022-2024
The Charlotte Sports Foundation hosts the annual Duke’s Mayo Classic, drawing visitors each year. For the UNC vs. USC matchup, I developed a cohesive event theme, collaborating with the client to create a torn paper effect—symbolizing the NC-SC border—paired with the tagline “Only One Carolina” to highlight the rivalry.
A mix of social, digital, and OOH pieces crafted for Charlotte Sports Foundation in my role as production artist, working off of an existing theme. Quick turnarounds, high visibility, and lots of sports-fueled energy.
DMB 2024:
Social Media, Digital Billboards & Web Advertisement
DMC 2024:
Social Media, Billboards & Web Advertisement
